• Reporty  – The Social Safe City, is developing a platform for broadcasting and reporting emergencies through the wisdom of the crowds
  • Headed by former security and intel officers Amir Elichai and Brigadier Gen. (Res.) Pinchas (Barel) Buchris
  • Former Prime Minister and Super-Angel investor Ehud Barak gives startup a $1 million booster shot
  • The platform’s Alpha version has been finalized and is currently running at a number of local authorities and rescue forces in Israel

Tel Aviv-based Reporty Homeland Security Ltd. raised a $1 million super-angel investment from former Israeli Prime Minister and Defense Minister Ehud Barak.

Reporty – The Social Safe City, is developing a real-time emergency video-transmission reporting app. The funds will be used to accelerate the company’s development, recruitment and marketing efforts, targeting rescue agencies and authorities worldwide.

At a touch of a button, Reporty relays a video feed via the user’s mobile app to a local control center which receives multiple simultaneous transmissions from various physical locations. The application enables every user to capture life-saving events on real-time video, and transmit in real-time to a control center. The decision-makers at the control centers will now have true real-time video of the current situations at the scene, allowing them to make informed decisions on whether to react, how to react or respond and which forces to mobilize, if any.  This provides a significant benefit, considering that 20% to 30% of emergency calls to police and homeland security forces consist of nuisance calls and false alarms, according to Israel’s Magen David Adom, who started working in cooperation with Reporty.

amir elichai

Reporty’s founder and CEO Amir Elichai

“I decided to develop this technology after the events I went through at the beach in Tel Aviv two years ago,” said Reporty’s founder and CEO Amir Elichai, according to Calcalist. “Then I realized there is a huge gap between the technological capabilities of today’s emergency operating systems, and their links to civil emergency response forces. Our system attempts to provide an advanced technological solution to it.” Regarding the recruitment of Ehud Barak as an investor, Elichai added, “Not only were we able to raise funds, but we wanted him to wire more than money, namely, his understanding of the field and his approach to the subject.”

Ehud Barak commented: “Reporty provides an answer to an essential need of every citizen – a sense of security, based on easy and instant access to emergency services at critical moments, and immediate connection with close circle of personal contacts. Authorities – including municipalities, hospitals, airports, police, fire fighters and rescue, etc.,” he added. “Reporty will provide a platform for control and reporting, in cooperation with the crowds, while protecting the privacy of each citizen. ”

Ehud Barak

Former Israeli Primer Minister Ehud Barak. Reporty’s Angel Investor. Photo: Tommy Harpaz

Reporty was founded in 2014 by CEO Amir Elichai, an experienced entrepreneur and venture capital professional, with over 10 years of experience as an officer at various Israeli security agencies, special forces and elite intelligence units. Elichai is also founder and chairman of Alpha sky investments Ltd. and Sky Project Investment, an entrepreneurial investment group focusing on new ventures, raising capital, business development, and strategic consulting to startups. He has led investment rounds in Vcatalog, Recommandating, Sentropi, LikeRange, and TipRanks. He holds joint LL.B. and B.A. degrees from IDC Herzliya.

Brig.Gen. (res.) Pinchas Buchris, also known as Barel, serves as Reporty’s director.  He served as CEO of Oil Refineries Ltd. from 2011 to 2013. He served as an independent consultant and advisor for several high-tech companies and security-based organizations since 2002. He founded IDF’s cyber initiative in 1993 and led the Israeli Defense Force’s largest technology information gathering unit, between 1997 and 2003. He served as a Partner at Apax Partners and at Tamares Private Equity. He served as General Manager of the Israel Ministry of Defense from 2007 to 2010. In 1993, he was awarded the Israel Security Award, one of the most prestigious national awards given in Israel. He holds a B.Sc. degree in Computer Science from the Technion Technology Institute of Haifa, Israel, and an M.B.A. degree from the Israeli extension of Derby University, United Kingdom. Buchris has also completed an Executive Finance program and an Advanced Directors program at the Israeli Management Center as well as an Advanced Management program at Harvard University.

Also among the co-founders are IDF (Res.) Captain Lital Leshem, VP of business development, and CTO Alex Dizengoff, a graduate of cyber-security units, and Yoni Yitson, senior developer, with extensive experience in various startups, specializing in developing algorithms for indoor navigation.

Reporty-Ltd-screenshots_440

Reportis is located in Tel Aviv and plans to recruit ten employees with expertise in development of mobile technology and algorithms by the end of the year.

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