GlassesUSA, the online retailer specializing in prescription eyewear, announced the closing of $12.5 million in new financing led by Viola Private Equity, a member of the Viola Group. The funding will further GlassesUSA’s aggressive business growth and accelerate their expansion as a leading player in the growing global market of online eyewear, both B2C and B2B.
GlassesUSA, based in Bnei Brak, Israel, was founded in 2009 by CEO Daniel Rothman, COO Eldad Rothman, and CTO Roy Yamner. Leveraging their vast experience in online branding, marketing and operations and backed by a team of 70 employees, GlassesUSA has built a global leading e-commerce company ranked for three consecutive years as a top 500 global retail site and coined “one of the fastest growing sites” by Internet Retailer.
GlassesUSA aims to guarantee high quality prescription eyewear at a fraction of the offline price on a global scale and with supreme customer satisfaction. To do that, GlassesUSA, established an in-house optical lab and created an efficient marketing, production, distribution and customer support setup. Through engaging directly with consumers and providing a fun and easy shopping experience, GlassesUSA has already shipped hundreds of thousands of eyeglasses to date, both branded and private-label.
Ayal Shiran, Partner at Viola Private Equity said: “GlassesUSA operates in a rapidly growing market that is ripe for disruption. This is Viola PE’s first investment out of our second fund and the first investment in the eCommerce market, an area that we are following carefully. We are excited to lead the round, and support GlassesUSA’s founding team in their goal of making GlassesUSA the market leader in this fast-growing multibillion dollar space.”
Daniel Rothman, GlassesUSA CEO said: “The optical industry has not undergone a major change in decades. Like in many other retail industries in which ecommerce has made a significant change, we believe the optical industry is being disrupted in a similar way. Through an advanced online sales platform, efficient supply and distribution, high quality products with competitive prices and top-quality customer service, GlassesUSA will play a major role in shaping the growing online optical industry. Glasses will no longer be an expensive medical product purchased every two years, but a fashion accessory purchased seamlessly online in a variety of colors and styles, just like shoes or any other accessory.”
“We are very excited to partner with Viola Private Equity as we continue to expand our global market share and focus on customer satisfaction.”
GlassesUSA is a global e-commerce company based in Israel, that sells discounted prescription eyewear. CEO Daniel Rothman, COO Eldad Rothman, and CTO Roy Yamner founded it in 2009 with the goal of guaranteeing a large variety of high quality prescription eyewear at competitive prices, unbeatable customer service, and a seamless shopping experience.
Founded in 2008, Viola Private Equity provides an opportunity for growth stage companies to raise the capital they need to develop and expand. Viola Private Equity focuses on value creation in its portfolio companies and utilizes its strong management team to accelerate the growth of these companies. By providing direct capital investment, combined with strong leadership support, it propels portfolio companies forward, turning recognized companies into global technology leaders. The Viola Private Equity team has vast experience in working with management teams to build organic and non-organic growth plans, scale operations, strengthen management teams and aim to create business partnerships with global leaders. Viola Private Equity is a member of the Viola Group, Israel’s premier technology-focused Private Equity group with over $2B under management.