Israeli large-scale sports media technology innovator WSC Sports Technologies, said it raised a $12 million Series B funding round led by Intel Capital.

Participating new and existing investors included the Wilf family (owners of the Minnesota Vikings), the Guggenheim Group owners of the LA Dodgers, and Dan Gilbert (majority owner of the 2016 NBA Champion Cleveland Cavaliers).

Intel Capital director Uri Arazy will join the WSC Sports board. The investment brings WSC Sports’ total funding to $16 million.

WSC Sports provides an innovative workflow automation solution for sports media-right owners, from ingestion of live content to distribution of automatically created short-form videos, tailor-made, customized and personalized for every need.

The company’s unique sports video technologies analyze sports broadcasts in real-time, identify every component in a game, and generate customized highlights of every player, team and moment.

“WSC Sports is going through a rapid growth period, recently signing several significant commercial agreements. This financing round will enable us to further accelerate growth and strengthen our position as market leaders in our field,” said WSC Sports CEO Daniel Shichman, who co-founded the company in 2008 together with Aviv Arnon (VP business development), Shmuel Yoffe (CTO), and Hy Gal (COO).

“Technology is reinventing the way people consume and interact with sports, adding compelling new dimensions to the game. We see sports as a transformative area for investment,” said Intel Capital president, Wendell Brooks. “We’re pleased to work with WSC Sports as a leading innovator in generating new, large-scale video content to boost fan engagement.”

Intel Capital, the strategic investment and M&A arm of Intel Corp., backs innovative startups targeting computing and smart devices, cloud, datacenter, security, the Internet of Things, wearable and robotic technologies and semiconductor manufacturing. Since 1991, Intel Capital has invested $11.7 billion in 1,457 companies in 57 countries; in that timeframe, 605 portfolio companies have gone public or been acquired.

WSC provides the best way to extract value from sports broadcasts, enabling the creation of new content that answers diverse demands from multiple stakeholders – broadcasters, federations, leagues, teams, sponsors and brands, while driving fan interaction, hype and interest.

WSC’s platform is being used by leading sports media brands to better leverage sports content, increase fan engagement, strengthen fan loyalty, and create top notch marketing and promotional opportunities. Major customers include the NBA, Turner Sports, Big East Conference, the ELeague and others.

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