Global investment firm KKR (NYSE:KKR) is leading a $50 million Series C funding round in Berlin-based GetYourGuide, the leading independent online marketplace for discovering and booking travel activities worldwide.

The company’s existing investors, Spark Capital, Highland Capital Partners and Sunstone Capital as well as new investor Nokia Growth Partners (NGP) will join KKR in its round of financing.

Founded in 2009, GetYourGuide offers a digital marketplace, connecting the highly fragmented ecosystem of global tour and activity operators with domestic and international travelers.

“Enjoying new experiences is the core of why we travel,” said Johannes Reck, CEO and co-founder of GetYourGuide. “However, the way travelers book these travel activities today remains predominantly offline and is fraught with challenges. GetYourGuide enables travelers to search and book travel activities via one single platform which tremendously simplifies the process and saves time.”

“We are excited to partner with the founder-led GetYourGuide team, which operates in the highly attractive global market for leisure activities,” said Philipp Freise, Member and Head of the European Media & Digital Investment team at KKR. “The company has a tremendous opportunity to take the clear leadership position in the fast growing large market for digital leisure travel.”

“In a short period of time, GetYourGuide has come a long way from being a promising startup to one of the world’s most exciting companies in the travel industry,” said Kees Koolen, former CEO of Booking.com and member of GetYourGuide’s Board of Directors.

Fritz Demopoulos, founder of Qunar.com and member of GetYourGuide’s Board of Directors, said: “GetYourGuide has been on the fast lane since the beginning. KKR will be an important partner in further accelerating the company’s growth by providing pronounced investment experience, industry know-how, and operational excellence.”

As the internet’s largest booking platform for travel activities, GetYourGuide offers more than 27,800 attractions, tours and activities in upwards of 2,500 worldwide destinations. From sightseeing and historical tours to sport activities, museums, and event tickets, GetYourGuide provides an extensive assortment. The GetYourGuide website was launched in 2010. The company has offices in Berlin (HQ), Zurich, Paris, London, Barcelona, Dubai and Las Vegas, employing more than 200 people, of which about 180 work in the Berlin headquarters. The company is managed by its co-founders, Johannes Reck and Tao Tao, and backed by travel industry veterans Kees Koolen (former CEO of Booking.com) and Fritz Demopoulos (founder of Qunar.com) as well as leading venture capital firms Spark Capital and Highland Capital Partners.

KKR is a leading global investment firm that manages investments across multiple asset classes including private equity, energy, infrastructure, real estate, credit and hedge funds. KKR has a long track record of supporting technology companies, having invested more than $14 billion of equity in 60 companies across software, internet, media and IT-infrastructure since 2000.

GetYourGuide is part of KKR’s growth equity strategy, which is focused on market-leading, high-growth companies.Amongst KKR’s recent growth equity investments are Optimal+, ClickTale, Ping Identity, DoubleDutch, and Texture.

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