MakeMeReach will be integrated into Perion’s GrowMobile platform
Tel Aviv-based Perion Network Ltd. (NASDAQ: PERI; TASE: PERI) announced today that it acquired MakeMeReach, a profitable and rapidly growing Paris-based company and one of Europe’s leading social media advertising platforms. Perion is said to be paying $10-15 million for the acquisition.
MakeMeReach’s AdsOptim technology enables mobile app developers to efficiently and effectively scale their advertising campaigns on social media, with a specific focus on optimizing mobile ad campaigns. MakeMeReach is a Facebook Preferred Marketing Developer and Twitter Marketing Platform Partner.
“Acquiring MakeMeReach extends our position as one of the leading providers of mobile marketing technology,” said Shai Gottesdiener, General Manager of Perion’s mobile marketing division.
Founded in 2009 by CEO Pierre-François Chiron, MakeMeReach focuses on managing social advertising campaigns for global leading brands such as Match.com, L’Occitane en Provence, Armani and GroupM. “We are very excited to become a part of the Perion team and look forward to leveraging the vast resources of Perion as we continue to work towards making AdsOptim, as part of GrowMobile, the world’s best social media advertising tool,” said Chiron, who will continue to lead the MakeMeReach team.
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences, based on its own experience as an app developer.