Porsche Design and Dezer Development inaugurated the first-of-its-kind Porsche Design Tower in Miami. Striking from the outside, the 60-story tower’s most unique feature is said be a patented, revolutionary automobile elevator lift system named the Dezervator, which whisks both residents and their vehicles up to their luxurious home in the sky. Representing Porsche Design’s first foray into luxury residential real estate, the landmark tower reflects the brand’s hallmarks of functional design, technical innovation, forward-thinking and iconic style.
“It is an especially proud and remarkable moment to debut the first-ever Porsche Design Tower,” says Gil Dezer, president of Dezer Development. “Simply put, there is no other building in the world with the same level of groundbreaking ingenuity and superlative quality as Porsche Design Tower Miami. This iconic tower has not only redefined Miami’s skyline, but residential luxury as we know it.”
“To see the first-ever Porsche Design Tower in Miami in its final stage is mind-blowing. The functional design, which encapsulates the DNA of the Porsche Design brand, will accompany the residents in all areas of their daily life and will enable them to live a unique and innovative experience, which is characterized by the blend of function and technology. We are very proud to celebrate the Grand Opening of the Porsche Design Tower Miami together with our partner Gil Dezer,” says Jan Becker, CEO of Porsche Design Group.
The Dezervator is expected to re-shape condominium living, with the ability to have your vehicle literally at your front door. The tower’s other over-the-top, luxurious amenities, also include plunge pools and outdoor summer kitchens on the balconies of almost every unit.
Other building amenities include a state-of-the-art spa equipped with Vichy showers, a Sunset Terrace complemented with twin over-sized spa tubs, and oceanfront ballroom and multipurpose clubrooms. The clubrooms include a movie theatre with new release capability and game room complete with racing and golf simulators. The building will also have available a ‘Car Concierge’ who will tend to a resident’s vehicle, by assisting with regular maintenance, tire rotations, washing and other services.
With an estimated sellout of about $840 million, 126 of the tower’s 132 units have been reportedly sold. Of the six remaining units, one is a 19,403 square foot, four-story penthouse with space for up to 11 vehicles, listed at $32.5 million.
Dezer Signature Brands an entity of Dezer Development, has a master licensing agreement with Porsche Design. Dezer Signature Brands specializes in co-developing luxury high rise residential and condo-hotel developments with marquee lifestyle brands. The company partners with prestigious globally-recognized brands to develop unique condominiums at some of best addresses in the world.
The company’s owner, Gil Dezer, is one of the largest oceanfront property owners in Sunny Isles Beach. The Dezer family own just over 27 acres of prime oceanfront property including 2,100 feet of beachfront between 158th Street to 191st Street along Collins Avenue, said to be one of the largest holdings of beachfront property owned and developable in the state of Florida.
In the 1980s, his Tel Aviv-born father, Michael Dezer, purchased a number of ocean front plots in Miami and, in partnership with Donald Trump, developed numerous properties including the $900 million Trump Towers, the $600 million Trump Grande Ocean Resort and Residences and the $166 million Trump International Hotel and Tower in Sunny Isles Beach. His company Dezer Properties in New York City reportedly owns and manages 1.3 million square feet of commercial space in Chelsea as of 2013, and is also the landlord of the luxury auto retailer Manhattan Motorcars.
Porsche Design is a premium-lifestyle brand founded in 1972 by Professor Ferdinand Alexander Porsche. Created and engineered by the legendary Studio F. A. Porsche in Austria and brought to life by carefully-selected manufacturers. Porsche Design products are sold worldwide at its 140 stores and online, as well as at high-end department stores, and specialist retailers.