Salesforce.com Inc. (NYSE: CRM) has agreed to acquire Tel Aviv-based, data-entry automation startup Implisit Insights Ltd., Dow Jones Newswires reported. The value of the deal couldn’t be determined, though it is said to be worth “tens of millions of dollars.”

The startup helps sales teams focus on specific actions, proven to drive revenue by scanning signals and understanding text from a user’s CRM, calendar and email data.

Implisit was co-founded in 2013 by Gilad Raichshtain (CEO) and Elad Donsky (CTO), and is based in Tel Aviv and San Francisco. They previously raised $3.3 million in a single round of venture capital in January 2014.

At 16, Intel recruited Gilad Raichshtain as their youngest engineer at the time. Concurrently, Gilad completed his Computer Engineering studies at Technion – Israel’s Institute of Technology.

After 6 years at Intel, Gilad joined the Israeli Prime Minister’s Office for 5 years and founded several startups. Gilad received his MBA from the Wharton School of Business, where he also managed Wharton Ventures. Additionally, Gilad served as Genacast Ventures’ investment team member, a Comcast partnership, supporting several portfolio companies, two of which acquired by Google and one by Adobe.

 

At 15, Elad Donsky began his undergraduate studies in Mathematics and Computer Science at Tel Aviv University (summa cum laude).

Then, during his 6 years with the Government of Israel, Elad and his team received award recognition from the Israeli President, twice. Additionally, Elad graduated (magna cum laude) in CS and Bioinformatics from Tel Aviv University. Elad is an expert in Artificial Intelligence, Data Mining and Cyber Security.

Implisit boosts sales organizations’ performance and revenue by improving lead and opportunity follow-up, pipeline management and forecasting. Its technology captures and analyzes prospect and client communication, automatically matches it with CRM records to provide clear, updated and actionable insights.

With Implisit, sales reps get timely alerts on deals and drive better performance with powerful insights on team performance. Managers have the confidence that the CRM data is always up-to-date.

This is the latest startup purchase by Salesforce in Israel, said Dow Jones. In 2011 it acquired Navajo Systems, an encryption-service startup and the following year it bought data-mining startup Bluetail Ltd.

Salesforce provides enterprise cloud computing solutions, with a focus on customer relationship management to various businesses and industries worldwide. It offers enterprise cloud computing applications and platform services that enable companies to store data, monitor leads and progress, forecast opportunities, gain insights through relationship intelligence, and collaborate around sales on desktop and mobile devices. The company was founded in 1999 and is headquartered in San Francisco, Calif. As of May 11, 2016, the company had a market capitalization of $52.79 billion.

Photo” (Front Row, L-R) Implisit Co-Founders Gilad Raichshtain, CEO, and Elad Donsky, CTO.

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