San Francisco-based Chartboost, a leading marketplace for mobile games, said it acquired Roostr, a nascent marketplace startup for gaming influencers and mobile-game developers. Terms of the deal were not disclosed.
Roostr is a new, 8-month-old, open marketplace that makes it easy for top mobile game publishers to connect and collaborate with premier YouTube and Twitch content creators. “Discover and hire YouTube and Twitch influencers to make native content that brings engaged, loyal players directly to your game,” says Roostr. The startup is based in Boston (HQ) and San Francisco.
Roostr was founded in June 2015 by Marco Mereu, CEO, who according to his LinkedIn profile has hands-on experience in all phases of mobile product development including design, UX, UI, monetization, production, marketing and launch. He launched multiple award winning mobile games including five titles featured as Best New Games, including one Editors Choice. In addition he has over 10 years of legal experience in both private practice and as in-house counsel with a focus on IP, media and licensing transactions. Prior to Roostr, he served a founder of Gameblyr (2013-2016), VP communications at Digisocial (2012-2013), VP business development and GC at uCool (2010-2012), principal at Mereu Law Offices (2002-2009), and VP at ADR Solutions (2000-2002). He holds a JD Law degree from Suffolk University and a BA in Criminology from Northeaster University.
“With Chartboost, we will be able to give creators access to the top games, technology and methods to continually grow their channels and make a living, while letting them focus on what matters most to them — creating great gaming content,” said Mereu.
Chartboost has reportedly raised $21 million in venture funding from Sequoia, SK Telecom, Translink Capital and XG Ventures.
“At Chartboost, we’re focused on helping game developers make their great games into a great business,” said Maria Alegre, CEO, Chartboost. “Meanwhile, Roostr has focused on allowing gaming influencers to monetize their great content in a natural way. By joining forces, Chartboost developers get access to an entirely new way to reach the audiences they want, and Roostr influencers get access to an ever larger game library.”
Roostr connects gaming influencers with game developers, allowing content creators to be paid for driving new players to their sponsored videos. This new way of making money with direct gaming sponsorships has become a strong alternative to the declining CPM’s of recent years.
Nick Neri, known for his popular YouTube channel, NickAtNyte, said, “Working with companies like Roostr helps add structure to the chaos of dealing with companies individually, while helping me diversify the content I am posting to my channel.”
Through Roostr, content creators are able to choose and create content to best fit their audience and can make a living by playing a game they would already play for free. Technology makes this process easy and transparent: both game developers and influencers have tools to track impressions, clicks and game installs in real time. Roostr also manages and processes payments directly, solving a major pain point for both developers and creators.
Chartboost is the biggest marketplace for mobile games to make more money and find more players, says the company. Chartboost works with over 300,000 games in over 150 countries reaching over 1 Billion players every month that play more than 40 Billion game sessions. The company was founded in 2011 by Maria Alegr and Sean Fannan, CTO. Prior to Chartboost, Prior to Chartboost, Alegre was one of the early employees at Tapulous, which was acquired by Walt Disney in 2010 to become Disney Mobile. In 2012, she was listed by Forbes as one of the “30 under 30” top marketing disruptors and innovators. Chartboost is headquartered in San Francisco, and has offices in Amsterdam and Tokyo.