Vancouver-based Mobify announced the acquisition of Dónde, a Chicago-based provider of location-aware mobile technology. Terms of the transaction were not disclosed. Dónde had previously raised $1 million in seed funding from Chicago Ventures, Mercury Fund, Vine St. Ventures, Full Stack, and Tim Kopp of Hyde Park Venture Partners.
Founded in 2013, Dónde helps sellers deploy meaningful new offers by serving dynamic content based on location, as well as combine location intelligence with analytics to increase sales. The startup has a growing number of customers, including Pizza Hut, Applebees and Graeters Ice Cream — innovators that use location technology to target digital consumers through local search to increase in store visits and purchases.
Mobify provides a complete mobile commerce and engagement platform used by brands and retailers worldwide, such as Ann Taylor, Beyond the Rack, Crocs, Carnival Cruise Lines, Eddie Bauer, and Superdry.
“Dónde is essential technology because it finally connects online and offline worlds by focusing on the location of the customer,” said Said Mobify CEO and co-founder Igor Faletski. “Retailers and brands can now reach customers through mobile web, apps, social media and real-time web push notification messaging, with content personalized to locations like the city they are in and where they are in the store, as well as past behavior and preferences, bar code scans, or even current weather.” Mobify believes the connection between the mobile device and the physical location has been the missing link for retailers to truly achieve an effective connection with customers across every touchpoint.
“The ability to serve customers where, when and how they want has become a key differentiator for leading-edge marketers who want to set themselves apart based on a more relevant customer experience, while also learning more about their customers and what they truly want,” said Anthony Nicalo, CEO of Dónde. “With our proven location-based technology, Mobify’s strong position as a comprehensive mobile commerce and engagement platform, and our common mission to delight customers wherever and however they shop, this is an ideal fit that is exciting for everyone.”
Mobify delivers technology and services that help companies engage connected consumers to increase revenue online and in-store. Mobify’s mobile engagement platform creates powerful mobile web and native applications and delivers the latest mobile push notification and location-based technology across all mobile devices. Delivered via the cloud and implemented with on-page tag technology that minimizes IT involvement, Mobify has more mobile experience and expertise than any traditional technology vendor, ensuring the best possible mobile experience and revenue outcomes. Innovative companies around the world have chosen Mobify, including Ann Taylor, Crocs, Carnival Cruises, Bosch, Superdry, Eddie Bauer, Tommy Bahama and Beyond the Rack. Established in 2007, Mobify is based in Vancouver, British Columbia, Canada.