AnyClip Media, a leading content marketing platform for distributing premium branded video, announced it has completed a funding round of $21 million. Leading participants included new investors Ervington Investments, representing the interests of Russian businessman Roman Abramovich, and Limelight Networks (LLNW), a global leader in digital content delivery. Current shareholders Jerusalem Venture Partners, GTI, and other investors also participated in this expansion round.
AnyClip Media’s powerful, in-stream content targeting technology enables content owners, advertisers and publishers to distribute their branded video entertainment to target audiences across over 200,000 sites. This results in increased revenue for publishers, blending premium video and exceptional ads to drive user engagement, average time on site, and average watch time. Other investors included well-known executives and business leaders Bob Pittman and former President and CEO of Sony Corporation of America Mickey Schulhof and others. LeumiTech, the high-tech arm of Bank Leumi, will be the supporting bank for AnyClip’s growing activities.
This funding comes at a significant time as AnyClip is experiencing accelerated growth following a transformation led by its CEO Oren Nauman. Currently, content owners, marketers, and advertisers are leveraging the platform to serve premium video to 40-80 million unique global consumers monthly. According to a study by the IAB, digital video ad spending will increase 46 percent in 2015, reflecting a total spend of $10.3 billion. AnyClip will take advantage of this growth by using the additional funding to bolster its TripleMatch technology that dynamically matches relevant playlists to website verticals and audiences, providing ideal inventory for targeted advertising.
“We are impressed by AnyClip’s leadership, cutting-edge technology built for all screens, and forward-looking vision for the future of online advertising,” said Gadi Tirosh, chairman of AnyClip Media and general manager of Jerusalem Venture Partners. “Oren and the team have built a powerful video platform that acts as a solution to the biggest problems advertisers currently face. The platform not only serves audiences with relevant, targeted videos but also ensures brands that the content will actually be seen by viewers in a brand-safe environment.”
AnyClip’s technology creates unique distribution and advertising opportunities by analyzing every video and extracting data from 50 categories and 200 subcategories while storing billions of metadata points in a searchable online database. Its intelligent video players index the contexts of web pages, enabling its Sense and Match technology to curate custom playlists, which include targeted advertisements paired with engaging premium video content, viewers want to watch.
“I am excited AnyClip and its management team is getting the acknowledgment we deserve from leading investors,” said Oren Nauman, President and CEO of AnyClip Media. “With this additional funding, we will continue to build on our revolutionary technology platform to provide publishers, advertisers and content owners with the most advanced and secure solutions for effective global distribution of online video. Combined with the increased growth in mobile video and OTT solutions, we are positioned at the center of the fastest-growing sector of the advertising industry.”
AnyClip Media is consistently listed as a top content property in comScore’s Video Metrix, alongside industry leaders like Google, Facebook and Yahoo. Last year, the company launched its SafePlay technology, designed to improve the transparency, viewability and brand safety of online video advertising inventory.
AnyClip was founded in 2008 by Erel Margalit, founder of Jerusalem Venture Partners and Mickey Schulhof, CEO and General Partner of GTI, and the former President and CEO of Sony America. The company has offices in Jerusalem, Tel Aviv and New York.