Israeli startup, a platform that scans social media websites and presents associated photos and videos relevant to a user’s shared experience, announced that it was acquired by Tel Aviv-based Ltd. (NasdaqGS: WIX), for a price of $10 million, according to sources. had previously raised $3.2 million in two funding rounds from Blumberg Capital and SingTel Innov8, according to CrunchBase. started as a simple idea to document people’s important life moments from all sorts of new angles,” says the startup on its website. “started small and ended up impacting 5 million user’s lives with more than 15 billion photos and videos clustered. It was a magnificent visual experience to behold.”

According to its website, due to its acquisition by Wix, the following services will be discontinued as of April 30: personal, for Events, Places, Social Feeds and Location Based feeds. Its LEADS service is expected to keep going, accepting new users and supporting existing ones. expands on photo sharing and allows people to seamlessly view their personal experiences through other people’s eyes. The platform scans the social Web and intelligently and automatically gathers, matches and presents the associated photos, videos and tweets that are relevant to a user’s shared experiences. Ltd. develops and markets an Internet service that allows users to create Web content. It offers Web development, design, and management solutions and apps through an online platform that enables its user base of businesses, organizations, professionals, and individuals to create digital presence. The company’s applications and value-added services include Wix App Market, an online platform, which offers its users a range of software apps that could be integrated as add-ons into its users’ Websites. It also provides WixHotels, a booking engine for hotels, B&Bs, and vacation rentals; WixStores that allows users to create a virtual store through which they may sell their products online and process payments using an integrated shopping cart app; WixMusic, an advanced music player solution; WixShoutOut, which enable users to create and send customized newsletters, updates, promotions, and e-mail campaigns directly from their Wix dashboard. In addition, the company offers a community for independent designers to offer their audio or visual media content and personal Web design services, using its platform.

As of December 31, 2014, Wix had approximately 58 million registered users and 1,232,832 premium subscriptions in 190 countries. The company was formerly known as Wixpress Ltd. Ltd. was founded in 2006 and is headquartered in Tel Aviv, Israel.



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